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Digital Marketing Executive

Job title: Digital Marketing Executive
Contract Type: Permanent
Location: Altrincham, England
Industry:
Salary: Competitive
Reference: 342
Contact Name: Sara Arshad
Phone Number: +44 771 479 9870
Job Published: 23 days ago

Job Description

Position: Digital Marketing Executive

Responsible to: Marketing Manager

Location: Altrincham  

NES Global Talent is looking for a Digital Marketing Executive to assist the Marketing team to in maintaining and developing our strong digital presence; this a fantastic opportunity to develop your digital marketing career within an internationally acclaimed staffing solutions business;

KEY RESPONSIBILITIES:

Commercial website
  • Manage our website to build brand awareness, generate and nurture candidate applications, disseminate information and capture user data.
  • Monitor and advise on how to improve user experience.
  • Ensure website is kept current and compliant.
Social Media
  • Manage social media feeds to increase follower audience and deliver ROI for advertising investment
  • Ensuring all company-related social media activity is consistent with our vision, strategy, and in line with the social media policy.
SEO: Working independently and with third parties to grow brand awareness, through implementation of PPC, Display Advertising and organic SEO, you will evaluate, manage and develop the strategy for all activity ultimately improving current SEO performance.

Intranet: Manage intranet to drive internal communications across the globe.

Email Marketing: Create and deliver monthly email newsletter communications to customer database – including copy creation, html build and ROI analysis.

Analytics and Reporting: Provide reports and insight to drive future digital activity - demonstrating how and why digital communications have performed and making recommendations, reviewing site traffic and reports from other digital components to optimise spend and performance.

SPECIFIC SKILLS REQUIRED:
  • Experience of Google Adwords or similar PPC
  • Dotmailer experience desirable or similar Html email systems
  • CMS experience
  • Marketing degree or professional qualification
EXPERIENCE:
  • Demonstrable experience leading and managing SEO, email and display advertising campaigns
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience of social media follower generation & awareness campaigns
  • Experience in optimising landing pages and user funnels
  • Solid knowledge of website analytics tool e.g. Google Analytics
  • Up-to-date with the latest trends and best practices in online marketing and measurement
KEY COMPETENCIES:
  • Excellent written and verbal communication skills, with high attention to detail - a ‘right first time’ approach to quality of work
  • Pragmatic, robust and resourceful, with the ability to adapt quickly to different situations and personalities
  • Strong organisation and project management skills
  • Solution oriented; consistently positive attitude and ‘can do’ approach
 

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