Marketing Manager/Lead

Job Title: Marketing Manager/Lead
Contract Type: Permanent
Location: Stockport, England
Salary: Good
Start Date: 2018-08-22
Reference: BH-88465
Contact Name: Amanda Bury
Contact Email:
Job Published: August 23, 2018 13:48

Job Description

Marketing Manager/Lead – Permanent - Stockport

Marketing Manager/Lead Essential:   Minimum 3 years’ full-mix marketing experience. Results & quality-driven. Extensive experience managing events & exhibitions. Previous experience with CRM systems (preferably Microsoft Dynamics CRM). Creative with an ability to output high quality content (preferably experience with Adobe InDesign & Photoshop). Positive & energetic demeanour - ‘can-do’ attitude. Close attention to detail & dedication to maintaining high quality standards. Creating & distributing content via offline & online channels working to brand guidelines (e.g. blogs, infographics, branded e-shots, direct mails, adverts, banners, brochures, newsletters).

Marketing Manager/Lead  to be experienced, creative, digitally savvy Marketing Professional to take the lead in, & ownership of, all new business & customer marketing by contributing to quarterly/ annual marketing plans & implementing marketing campaigns in line with overall business objectives.

Marketing Manager/Lead Key Responsibilities

    • Understanding the business’s objectives/strategy as well as those of key partners such as Microsoft & translating these into quarterly/annual marketing plans.

    • Managing & recruiting internal & external marketing resources as appropriate including third party marketing/telemarketing agencies.

    • Creation of regular management reporting to present to SD/CEO on lead/opportunity generation & Return on Investment.

    • Management of annual marketing budget.

    • Building & maintaining brand awareness within Microsoft by showcasing our marketing campaigns & the results they are generating in line with Microsoft’s objectives.

    • Ensuring all content & communications adhere to brand guidelines & adopt our tone of voice.

    • Implementing multi-channel marketing campaigns in part or in full, on a day-to-day basis in accordance with quarterly marketing plans.

    • Managing the logistics, promotion & execution of events, workshops, roundtables & exhibitions.

    • Running telemarketing, direct & email marketing campaigns from initial set up to completion.

    • Managing & maintaining two (WordPress) websites working closely with their Digital Marketing Agency.

    • Championing the department’s digital marketing efforts, employing best practice in management of social media accounts, PPC, SEO & company website(s) working in partnership with our Digital Marketing Agency.

    • Developing & managing inbound & digital marketing campaigns, including marketing automation nurture campaigns/programs.

    • Working to agreed CRM processes in order to monitor the success of campaigns & support the reporting on & analysis of Return on Investment information.

    • Ensuring all data e.g. marketing lists, campaign metrics etc. are recorded in CRM in order to assist future campaign planning & in line with GDPR compliance. 

Marketing Manager/Lead Desirable:

    • Experience of working in IT or channel-based marketing roles

    • Knowledge of some of the following professional services helpful, but not essential:

    • Not for Profit

    • Technology / Software

Occasional travel required (UK & Ireland)

Candidates must be eligible to work in the UK

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