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Web B2B Analyst

Job Title: Web B2B Analyst
Contract Type: Permanent
Location: Basingstoke, England
Industry:
IT
Salary: Good
Start Date: 2020-03-02
Reference: BH-121745-2
Contact Name: Amanda Bury
Contact Email: amanda.bury@nesgt.com
Job Published: January 22, 2020 15:24

Job Description

Web B2B Analyst – Permanent - Basingstoke

Web B2B Analyst Overview:   Working as part of a team, this role is accountable for driving web adoption and utilisation by internal stakeholders and external customers. Making sure the information on the e-commerce site is correct and can easily be found by the customer, if not why not.

This will be measured as a percentage of business revenue and gross profit gained through web sales, number of registered users, number of online visits / trades through existing client Web platform.
 
Web B2B Analyst Key Responsibilities
 
  1. Responsible for driving the web proposition of my client by educating internal stakeholders and external customers about the web offering.
  2. Drive customer engagement through ensuring the quality and accuracy of enriched product data in partnership with the Master Data Team.
  3. Ownership of the client’s product search and basket functionality for the UK website;
    1. Regularly analyse, improve and maintain the navigational structure of the e-Commerce platform.
    2. Work with Business Managers to ensure relevant refinement attributes are available to refining searches efficiently.
    3. Ensuring continuity of service and a positive customer experience at all times.
  4. Working with the marketing team to coordinate all external communications to educate customers about the benefits of the new platform. Providing consistent information, training and experiences across every touchpoint.
  5. Driving continuous improvement of web information and functionality by identifying new opportunities, and soliciting “voice of the customer” feedback and keeping up-to-date with customer experience through development of appropriate dashboards, e.g Google Analytics, resulting in continual growth of online sales.
  6. Regularly analyse customer / stakeholder feedback and provide analytics to propose new customer experience solutions which continuously improve sales through the new e-Commerce platform.
  7. Producing and maintaining relevant and up-to-date training material, demystifying the technology and jargon, enhancing the change experience for stakeholders and customers.
  8. Ensuring consistency and reliability of web pricing, discounts, promotions and their durations in conjunction with the persons responsible for the pricing policy and all relevant business units.  
  9. Willingness to travel to other offices and customer locations as required.
 
Web B2B Analyst Additional Requirements:
 
  • Excellent communication skills with the ability to develop relationships with customers and other internal departments.
  • Disciplined and able to work under pressure to achieve tight deadlines
  • Excellent written and verbal communication skills
  • Solid organizational skills including attention to detail and multi-tasking skills
  • Strong working knowledge of Microsoft Office
  • Demonstrating strong awareness of and commitment to Ethics and Compliance and the Group Business Conduct Guidelines.
Candidates must be eligible to work in the UK

Web B2B Analyst – Permanent - Basingstoke