Job DescriptionDigital Marketing Data Designer – Permanent – Kingston upon Thames
Digital Marketing Data Designer Responsibilities
Data Exploration, discovery & analysis of new data sources. Consult with business teams regarding their requests on data discovery, reporting & analytics in order to define projects & support end-user requirements. Have a deep understanding of data technology in the perplexing landscape of digital marketing; where the data is stored, how it flows & how it can be accessed & analysed:
Mapping data sources at market level (end to end)
1st / 2nd / 3rd party data
Outline complete data capture points at market level (e.g. websites, 3rd parties)
Assess potential risks associated with data flows
Define/create a model for data insights which can be re-used/repeated across markets
Ensuring alignment of consumer data models with other programmes/functions, such as finance data, market share data, etc.
Building robust, efficient, sustainable data models, balancing short-term needs with long-term availability of data (i.e. considering ‘good enough’ for customer requests vs. ‘best’ in longer term)
Providing subject matter expertise on data tools
Champion data modelling & data management to provide ongoing recommendations for data driven business decisions.
Champion the use of data-driven analysis within the organisation, showcasing the value of integrating multiple data sources ultimately to educate internal business analysts on making the most efficient use of the capabilities available.
Digital Marketing Data Designer Essential Experience / Skills
Experience delivering small-medium scale analytical projects in an organisation.
Detail-oriented with a deep understanding of tools, master data & data alignment
Substantial business experience
Critical thinker with numeric background (degree or relevant)
Digital Marketing Data Designer Desirable Experience
Experience in working with marketing teams, understanding their key objectives with a view on the use of analytics can help drive the right decisions.
Awareness of digital marketing technology landscape, especially around data flows & tracking methodologies.
Comfortable working with technology consultants, both in a strategic & tactical context.
Exposure to unstructured data & methodologies for analysing it in a meaningful way.
Experience in working with tools in social/digital marketing such as Google Analytics, social media listening tools.
Exposure to Big Data/Hadoop technologies with some experience in Hive, Spark.
Candidates must be eligible to work in the UK
Digital Marketing Data Designer – Permanent – Kingston upon Thames