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Digital Marketing Executive

Job Title: Digital Marketing Executive
Contract Type: Permanent
Location: Stockport, England
Salary: Good
Start Date: 2018-03-26
Reference: 77150
Contact Name: Amanda Bury
Contact Email: amanda.bury@nesgt.com
Job Published: February 28, 2018 12:12

Job Description

Digital Marketing Executive – Permanent - Stockport 

My client is looking for an experienced, creative, digital savvy Marketing Executive to take ownership of all day-to-day digital marketing activities. 

Digital Marketing Executive Main responsibilities 
  • Develop and manage all inbound and digital marketing campaigns, including marketing automation nurture campaigns/programs.   
  • Digital Marketing Executive to oversee the social media strategy for two brands – including planning, scheduling and producing content for Twitter and LinkedIn.
  • Create sector and product-specific videos to promote across all platforms. 
  • Work alongside Sales and Account Management to develop and run webinars and webcasts.
  • Manage and maintain two (WordPress) websites, working closely with our Digital Marketing Agency.   
  • Write and optimise a range of content for both websites, including eBooks, blogs, web pages, case studies, infographics etc.
  • Continually work on the Search Engine Optimisation of both websites.
  • Track and analyse website traffic and provide regular internal reports.
  • Create and implement PPC campaigns across paid channels – analysing and evaluating campaign performance to ensure efficient delivery.
  • Create copy and design ad hoc collateral to support and supplement marketing campaigns. 
  • Contribute towards quarterly plans, proposing digital marketing campaigns and activities based on overall business objectives.
  • Monitor and report on all digital activity, ensuring each campaign is executed on time and budget, demonstrating campaign ROI.
 Digital Marketing Executive Required skills and attributes 
  • Minimum 2 years’ experience in a Digital Marketing role.
  • Strong email marketing and digital campaign experience
  • Previous experience with CRM systems (preferably Dynamics CRM).
  • The ability to create engaging, educational copy and content tailored for different audiences and optimised for online platforms.
  • Evidence of website/CMS management – posting of content, building landing pages, calls to action etc.
  • Knowledge and experience of managing social media platforms, Twitter and LinkedIn.
  • Skilled in producing marketing videos and running webinars (preferred or willing to learn).
  • Experience with marketing automation software and implementation (preferred or willing to learn).
 
Digital Marketing Executive – Permanent - Stockport 

Candidates must be eligible to work in the UK